小红书矩阵品宣Xiaohongshu Matrix Brand Promotion
介绍Introduction
我们自营的小红书账号矩阵，巅峰 3000+ 个账号。账号在自己手里，宣发和引导风向都能自己拍板。Our own Xiaohongshu account matrix, 3000+ accounts at its peak. The accounts are ours, so both distribution and steering the conversation are our own call.
这一块是我们自营的业务，不是替客户代运营。小红书矩阵巅峰时期有 3000+ 个账号在我们自己手里。This track is our own business, not accounts we run on a client's behalf. At its peak the Xiaohongshu matrix was 3000+ accounts, all in our own hands.
账号在自己手里，意味着两件别人做不到的事：想发多少帖就发多少帖，不用等达人排期；出了负面能立刻铺量把风向掰回来，而不是只能去删帖。Accounts in our own hands mean two things others cannot do: we post as much as we want without waiting on a creator's schedule, and when something negative lands we can flood the topic and turn it back instead of only filing takedowns.
所以自营对品牌宣传的帮助最大——宣发能做，引导风向也能做，自营板块实际上就是我们自己的天下。同一套矩阵在获客那边也在用，那边看的是进店，详见「获客」领域。That is why owned accounts matter most to brand promotion: they can run the campaign and they can steer the conversation, because this is our own turf. The same matrix is at work on the acquisition side, where the metric is walk-ins -- see the Customer Acquisition area.
- 自营账号矩阵铺量发帖Volume posting across the owned account matrix
- 风向引导与负面压位Steering the conversation and pushing negatives down
- 帖子存档与效果回看Post archive and results review