门店专属方案Store Playbook

宣传做得再好，门店接不住就是白花钱。这一块是把打法落到单店：卖什么引流、怎么攒好评、人进来之后谁接。However good the promotion is, the money is wasted if the store cannot handle it. This part lands the playbook in a single store: which offer pulls people in, how reviews accumulate, and who handles them once they walk in.

方案是一店一套的。同城同品类的两家店，客单和客群不一样，引流款就不能一样。The plan is written per store. Two stores in the same city and category have different ticket sizes and different customers, so the traffic-driver offer cannot be the same.