陈曦 · 增长与 AIChen Xi - Growth & AI
2.3

素人网红合作打造Creator Incubation

介绍Introduction

和素人合作，用我们的方法做关注增长与数据维护，把人打造成网红。Partnering with everyday users and applying our method for follower growth and data upkeep to build them into creators.

素人合作类似模特签约：我们负责用自己的方法把人做起来，关注增长和数据维护都在我们这边。Working with everyday users resembles signing models: we build the person up with our own method, and both follower growth and data upkeep sit on our side.

抖音这边起量比小红书快，但也更依赖持续更新——人做起来之后要一直有内容供给。Growth comes faster here than on Xiaohongshu, but it also depends more on constant updates: once the person is established, the content supply has to keep coming.

素人起号最贵的成本不是内容，是试错。一个人从零摸索选题，大部分时间花在发了没人看的内容上。我们的流程是把已经验证过的选题和内容形态直接给他，跳过这一段。The expensive part of starting an account is not the content, it is the trial and error. Someone working out their own topics from scratch spends most of their effort on posts nobody watches. Our process hands them topics and formats that already work, skipping that stretch entirely.

合作方式是我们出方法和内容，素人出人和时间。做起来之后这个号既是他的个人资产，也是我们可以调动的宣发位。The arrangement is that we bring the method and the content, they bring themselves and their time. Once it works the account is both their personal asset and a distribution slot we can call on.

关注增长和数据维护是两件事：增长解决「有没有人看」，维护解决「看到的人信不信」——评论区的质量决定后者。Growth and upkeep are separate problems. Growth answers whether anyone is watching; upkeep answers whether the watchers believe it, and that is settled in the comments.

  • 素人筛选与人设定位Candidate selection and persona positioning
  • 已验证的选题库与内容形态A library of validated topics and content formats
  • 内容打造与关注增长Content build-out and follower growth
  • 长期数据维护Ongoing data upkeep
  • 评论区经营Comment-section management
  • 商业化对接Monetisation and brand-deal handling

怎么做How it runs

  1. 选人定位Select and position

    看镜头感和可持续性，定一个能长期做下去的方向，而不是当下最火的方向。Judge presence on camera and staying power, then set a direction they can sustain rather than whatever is hottest right now.

  2. 给现成的Hand over what works

    把验证过的选题和内容形态直接给到，不让人从零试错。Give them validated topics and formats outright instead of letting them run their own experiments.

  3. 做增长Drive growth

    按我们的节奏推关注和互动，节奏比单条内容的好坏更决定结果。Push follows and engagement on our cadence. Over time the cadence decides more than any individual post.

  4. 做维护Keep it credible

    评论区和搜索结果一起看，让新来的人看到的是可信的样子。Watch the comments and the search results together, so newcomers land on something that reads as trustworthy.

致 Boss 的一封信A letter to you

尊敬的 Boss，您好。Hello, Boss.

这是我的个人产品页，其中的板块都是我自身的技能以及资源。This is my personal product page. Every board on it is a skill or a resource that is genuinely mine.

我从大学毕业后就开始创业，截至现在已经 10 年时间了。I started my own business straight out of university — that was ten years ago.

最开始是产品经理，带领开发团队做出第一款软件（安卓系统）。三个月时间，我从销售到铺垫代理、到技术维护，几乎变成了六边形的 — 三个月总盈利 150W+。I began as a product manager, leading a dev team to ship my first piece of software (Android). In three months I went from sales to building out the reseller network to technical maintenance — close to an all-rounder. Three months, 1.5M+ RMB in total profit.

后面因为要转行业，所以在众多行业中选择了小红书，没想到这一选择就是 4.5 年的时光。Then I needed to change industries. Out of all of them I picked Xiaohongshu — and that one choice turned into four and a half years.

因为当时比较年轻，赚取的第一桶金，所以难免会年少轻狂（现实中同年操盘一个项目，半年纯利润达到 5000W，被合伙人背刺，有真实记录经验以及可考察）。I was young, it was my first real money, and I was inevitably a little reckless. That same year I ran a project that cleared 50M RMB in net profit in six months, and was stabbed in the back by my partner. There are real records, and it can be checked.

后面沉淀了两三年，回到北京，开始研究抖音流量板块以及 AI 相关。I spent the next two or three years settling, then came back to Beijing and started working on Douyin traffic and on AI.

很幸运，在我上年以及今年一直深耕 AI 赛道，所以取得了很不错的成就。I have been lucky: last year and this year I stayed deep in the AI track, and it paid off.

而且我很开心，也很庆幸 — 我在 AI 身上看到了无限。所以我在三个月时间，消耗了 3W 刀的 Token。从文本，到图片，到视频，我看到了太多。AI 是未来。并且我以前的资源圈子，可能让我达不到太高的门槛。And I am glad — genuinely glad — that what I saw in AI was something without limits. In three months I burned USD 30,000 of tokens. Text, then images, then video: I have seen too much to think otherwise. AI is the future. My old circle of resources, though, may not carry me past a high enough threshold.

我帮别人做公司梳理以及流量打造是 2K 一小时的咨询费；全域流量搭建以及小红书的自营矩阵、员工培训是 19800 的搭建费。I charge 2,000 RMB an hour to restructure a company and build its traffic; full-channel traffic build-out, an owned Xiaohongshu matrix and staff training run a 19,800 RMB setup fee.

我说这些的目的，是因为我觉得衡量人的价值不是情感，而是很现实的钱。I say this because I believe a person is not measured in sentiment. They are measured in money, plainly.

我很希望可以继续进新的圈层以及获取新的资源。I want to keep moving into new circles and reaching new resources.

所以很感谢您能看到这里。我所擅长的就是流量打造、品牌打造，以及 AI 的产品和商业逻辑。So — thank you for reading this far. What I am good at is building traffic, building brands, and the product and business logic of AI.

希望我们可以达成合作，一起拥抱 AI 和流量，一起拥抱I hope we can work together. Let us embrace AI and traffic, and embrace

未来The Future