员工矩阵运营Staff Matrix
介绍Introduction
我们做内容并细分到员工职责，员工拿到直接发；这一条只算进店，不算卖券。We produce the content, split it by staff role, and staff simply post. This track is measured on walk-ins, not voucher sales.
同一套员工矩阵服务两个不同的目的：团购那条是把券卖出去，这条是把人带进店。The same staff matrix serves two different goals: the group-buying track sells vouchers, this one brings people through the door.
内容供给的问题是一样的——不能指望员工自己产出。我们把内容做完并分到岗位，员工只负责发。The content-supply problem is identical: you cannot rely on staff to produce it themselves. We finish the content and assign it by position, and staff only publish.
- 按员工职责细分的视频脚本Video scripts split by staff role
- 矩阵账号搭建与发布节奏Matrix account setup and posting cadence