2.1

自营矩阵运营Owned Matrix

介绍Introduction

我们自营业务,用自有矩阵把同城同品类的内容量铺上去,配合素人体验内容。Our own operation: an owned matrix pushing content volume into the local category feed, paired with everyday-user experience posts.

抖音的逻辑是推荐。客户不是在搜你,是系统把你推到他面前——所以要的是持续有内容在同城同品类里跑。Douyin runs on recommendation. The customer is not searching for you, the system puts you in front of them, and what that needs is a steady flow of content running in the local category.

这一项是我们自营的业务:先用自有矩阵把内容量铺上去,再用素人体验内容把可信度撑起来。This is our own operation: lay down content volume with an owned matrix first, then build credibility with everyday-user experience posts.

  • 同城同品类内容覆盖Local-category content coverage
  • 素人体验分享内容Everyday-user experience posts
  • 自营矩阵账号池Owned matrix account pool