陈曦 · 增长与 AIChen Xi - Growth & AI
1.5

签约 MCN 达人探店Contracted MCN Creator Visits

介绍Introduction

工会合作签约网红探店，配合数据维护进行宣发。Guild-contracted creators visit the store, with data upkeep supporting the campaign.

我们通过工会合作直接签约达人，不走中间层，探店的档期和内容口径都能定。We contract creators directly through guild partnerships, with no middle layer, so both scheduling and messaging stay under control.

探店只是起点，宣发期的数据维护决定这条内容能被多少人看到。The visit is only the starting point; data upkeep during the campaign window decides how many people the content reaches.

挑达人的关键不在粉丝量，在这个达人的粉丝是不是这家店够得着的人。一个百万粉的号如果粉丝散在全国，对一家本地店的价值不如一个三万粉的同城号。Choosing a creator is not about follower count, it is about whether those followers are people this store can actually serve. A million followers scattered nationwide is worth less to one location than thirty thousand in the same city.

因为是工会签约，所以不是一单一谈，能按门店的档期批量排。对连锁来说这一点差别很大：几十家店各自找达人和统一排期，成本和口径完全是两回事。Because the contracting runs through the guild, this is not negotiated deal by deal; visits can be scheduled in batches around the store's own calendar. For a chain that difference is large: dozens of branches each sourcing their own creators is a different cost and a different message from one coordinated schedule.

探店成片是可复用的资产：主账号能二次分发，员工号能做二创，投流也能拿它当素材。一条内容只用一次是浪费。A store-visit cut is a reusable asset. The main account can redistribute it, staff accounts can rework it, and it can serve as ad creative. Using a piece of content once is waste.

  • 达人筛选（同城占比、客群匹配、历史数据）Creator screening on local audience share, customer fit and past performance
  • 工会合作签约与档期对接Guild contracting and scheduling
  • 探店脚本与拍摄对接Store-visit scripts and shoot coordination
  • 探店内容与发布安排Store-visit content and publishing plan
  • 宣发期数据维护与搜索卡位Data upkeep through the campaign window, plus search positioning
  • 成片二次分发（主账号 / 员工矩阵 / 投流素材）Reuse of the finished cut across the main account, staff matrix and ad creative

怎么做How it runs

  1. 按客群挑人Pick for audience, not size

    先看粉丝的城市分布和消费画像，再看粉丝量。Look at where the followers live and what they buy before looking at how many there are.

  2. 排档期Batch the schedule

    工会签约的达人按门店节奏批量排，不是一单一谈。Guild-contracted creators are scheduled in batches around the store's own rhythm rather than negotiated one at a time.

  3. 拍完做维护Maintain after the shoot

    内容发出去之后做数据维护，让它进得了搜索结果，而不是发完就沉。Once published, the piece gets data upkeep so it lands in search results instead of sinking on release.

  4. 一鱼多吃Reuse the cut

    成片回流到主账号、员工矩阵和投流素材库，一次拍摄摊到多个位置。The finished cut flows back into the main account, the staff matrix and the ad creative library, spreading one shoot across several slots.

致 Boss 的一封信A letter to you

尊敬的 Boss，您好。Hello, Boss.

这是我的个人产品页，其中的板块都是我自身的技能以及资源。This is my personal product page. Every board on it is a skill or a resource that is genuinely mine.

我从大学毕业后就开始创业，截至现在已经 10 年时间了。I started my own business straight out of university — that was ten years ago.

最开始是产品经理，带领开发团队做出第一款软件（安卓系统）。三个月时间，我从销售到铺垫代理、到技术维护，几乎变成了六边形的 — 三个月总盈利 150W+。I began as a product manager, leading a dev team to ship my first piece of software (Android). In three months I went from sales to building out the reseller network to technical maintenance — close to an all-rounder. Three months, 1.5M+ RMB in total profit.

后面因为要转行业，所以在众多行业中选择了小红书，没想到这一选择就是 4.5 年的时光。Then I needed to change industries. Out of all of them I picked Xiaohongshu — and that one choice turned into four and a half years.

因为当时比较年轻，赚取的第一桶金，所以难免会年少轻狂（现实中同年操盘一个项目，半年纯利润达到 5000W，被合伙人背刺，有真实记录经验以及可考察）。I was young, it was my first real money, and I was inevitably a little reckless. That same year I ran a project that cleared 50M RMB in net profit in six months, and was stabbed in the back by my partner. There are real records, and it can be checked.

后面沉淀了两三年，回到北京，开始研究抖音流量板块以及 AI 相关。I spent the next two or three years settling, then came back to Beijing and started working on Douyin traffic and on AI.

很幸运，在我上年以及今年一直深耕 AI 赛道，所以取得了很不错的成就。I have been lucky: last year and this year I stayed deep in the AI track, and it paid off.

而且我很开心，也很庆幸 — 我在 AI 身上看到了无限。所以我在三个月时间，消耗了 3W 刀的 Token。从文本，到图片，到视频，我看到了太多。AI 是未来。并且我以前的资源圈子，可能让我达不到太高的门槛。And I am glad — genuinely glad — that what I saw in AI was something without limits. In three months I burned USD 30,000 of tokens. Text, then images, then video: I have seen too much to think otherwise. AI is the future. My old circle of resources, though, may not carry me past a high enough threshold.

我帮别人做公司梳理以及流量打造是 2K 一小时的咨询费；全域流量搭建以及小红书的自营矩阵、员工培训是 19800 的搭建费。I charge 2,000 RMB an hour to restructure a company and build its traffic; full-channel traffic build-out, an owned Xiaohongshu matrix and staff training run a 19,800 RMB setup fee.

我说这些的目的，是因为我觉得衡量人的价值不是情感，而是很现实的钱。I say this because I believe a person is not measured in sentiment. They are measured in money, plainly.

我很希望可以继续进新的圈层以及获取新的资源。I want to keep moving into new circles and reaching new resources.

所以很感谢您能看到这里。我所擅长的就是流量打造、品牌打造，以及 AI 的产品和商业逻辑。So — thank you for reading this far. What I am good at is building traffic, building brands, and the product and business logic of AI.

希望我们可以达成合作，一起拥抱 AI 和流量，一起拥抱I hope we can work together. Let us embrace AI and traffic, and embrace

未来The Future