陈曦 · 增长与 AIChen Xi - Growth & AI
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门店主账号运营Store Main Account

介绍Introduction

蓝 V 开通与门店打造，把主账号做成门店的正式门面。Blue-V verification and store profile build: making the main account the store's official front door.

主账号是门店在抖音上的身份证。蓝 V、门店信息、主页结构、置顶内容，缺一样客户就会怀疑这家店是不是还开着。The main account is the store's ID on Douyin. Blue-V status, store info, profile structure, pinned content: miss one and customers start wondering whether the place is still open.

我们负责开通到打造这一整段，交付的是一个能直接对外的账号，不是一个空壳。We handle the whole stretch from verification to build, and hand over an account ready to face customers rather than an empty shell.

蓝 V 之外还有几件必须配齐的：门店 POI 挂载、团购组件挂载、私信自动回复和常见问题。这几个不配，流量到了主页也接不住——人看完就走，连问一句的入口都没有。Beyond the badge there are pieces that have to be in place: the store POI attached, the group-buy component attached, auto-replies and an FAQ set. Without them the profile cannot hold the traffic that arrives. People look and leave, with nowhere to even ask a question.

内容分工上主账号和员工号是两件事：主账号发官方的——活动、优惠、店内环境、资质；员工号发人的——体验、日常、答疑。两边混着发，主账号就没有权威感了。Main account and staff accounts do different jobs. The main account carries the official line: campaigns, offers, the venue, credentials. Staff accounts carry the human side: experiences, daily life, answers. Blend the two and the main account loses its authority.

  • 蓝 V 开通与资质对接Blue-V verification and credential handling
  • 门店 POI 与团购组件挂载Store POI and group-buy component attachment
  • 门店主页打造与内容排期Store profile build and content calendar
  • 官方活动 / 优惠 / 环境内容供给Official campaign, offer and venue content supply
  • 私信自动回复与常见问题话术Auto-reply and FAQ scripts for direct messages
  • 评论与私信的日常响应Day-to-day handling of comments and messages

怎么做How it runs

  1. 开蓝 V 过资质Get verified

    提交营业执照和行业资质，把认证走完；受管制的品类这一步过不了，后面都不用做。Submit the business licence and any category credentials and see verification through. In regulated categories nothing downstream matters until this clears.

  2. 把门店挂上去Attach the store

    POI、团购组件、地址、营业时间逐项配好，地址要和地图上的写法一致。Configure POI, group-buy component, address and opening hours, keeping the address spelled exactly as it appears on the map.

  3. 定内容分工Split the content roles

    主账号只发官方口径的内容：活动、优惠、环境、资质，节奏按门店的经营节奏走。The main account posts only the official line: campaigns, offers, venue, credentials, paced to how the store actually trades.

  4. 接住流量Catch what arrives

    私信自动回复、常见问题话术、评论响应三件事配齐，让点进来的人能问得到、答得上。Auto-reply, FAQ scripts and comment handling all in place, so anyone who taps in can ask and get an answer.

成功展示Showcase

门店主账号：活动、优惠、店内环境The store's main account: campaigns, offers, and the space itself

主账号由公司这边直接运营，发的是官方门店活动、优惠政策和店内环境。We run the store's main account ourselves. What goes out is the official store campaigns, the current offers, and the space itself.

门店主账号：活动、优惠、店内环境The store's main account: campaigns, offers, and the space itself

主账号由公司这边直接运营，发的是官方门店活动、优惠政策和店内环境。We run the store's main account ourselves. What goes out is the official store campaigns, the current offers, and the space itself.

门店主账号的抖音主页
门店主账号的抖音主页The store's Douyin profile

致 Boss 的一封信A letter to you

尊敬的 Boss，您好。Hello, Boss.

这是我的个人产品页，其中的板块都是我自身的技能以及资源。This is my personal product page. Every board on it is a skill or a resource that is genuinely mine.

我从大学毕业后就开始创业，截至现在已经 10 年时间了。I started my own business straight out of university — that was ten years ago.

最开始是产品经理，带领开发团队做出第一款软件（安卓系统）。三个月时间，我从销售到铺垫代理、到技术维护，几乎变成了六边形的 — 三个月总盈利 150W+。I began as a product manager, leading a dev team to ship my first piece of software (Android). In three months I went from sales to building out the reseller network to technical maintenance — close to an all-rounder. Three months, 1.5M+ RMB in total profit.

后面因为要转行业，所以在众多行业中选择了小红书，没想到这一选择就是 4.5 年的时光。Then I needed to change industries. Out of all of them I picked Xiaohongshu — and that one choice turned into four and a half years.

因为当时比较年轻，赚取的第一桶金，所以难免会年少轻狂（现实中同年操盘一个项目，半年纯利润达到 5000W，被合伙人背刺，有真实记录经验以及可考察）。I was young, it was my first real money, and I was inevitably a little reckless. That same year I ran a project that cleared 50M RMB in net profit in six months, and was stabbed in the back by my partner. There are real records, and it can be checked.

后面沉淀了两三年，回到北京，开始研究抖音流量板块以及 AI 相关。I spent the next two or three years settling, then came back to Beijing and started working on Douyin traffic and on AI.

很幸运，在我上年以及今年一直深耕 AI 赛道，所以取得了很不错的成就。I have been lucky: last year and this year I stayed deep in the AI track, and it paid off.

而且我很开心，也很庆幸 — 我在 AI 身上看到了无限。所以我在三个月时间，消耗了 3W 刀的 Token。从文本，到图片，到视频，我看到了太多。AI 是未来。并且我以前的资源圈子，可能让我达不到太高的门槛。And I am glad — genuinely glad — that what I saw in AI was something without limits. In three months I burned USD 30,000 of tokens. Text, then images, then video: I have seen too much to think otherwise. AI is the future. My old circle of resources, though, may not carry me past a high enough threshold.

我帮别人做公司梳理以及流量打造是 2K 一小时的咨询费；全域流量搭建以及小红书的自营矩阵、员工培训是 19800 的搭建费。I charge 2,000 RMB an hour to restructure a company and build its traffic; full-channel traffic build-out, an owned Xiaohongshu matrix and staff training run a 19,800 RMB setup fee.

我说这些的目的，是因为我觉得衡量人的价值不是情感，而是很现实的钱。I say this because I believe a person is not measured in sentiment. They are measured in money, plainly.

我很希望可以继续进新的圈层以及获取新的资源。I want to keep moving into new circles and reaching new resources.

所以很感谢您能看到这里。我所擅长的就是流量打造、品牌打造，以及 AI 的产品和商业逻辑。So — thank you for reading this far. What I am good at is building traffic, building brands, and the product and business logic of AI.

希望我们可以达成合作，一起拥抱 AI 和流量，一起拥抱I hope we can work together. Let us embrace AI and traffic, and embrace

未来The Future