店铺装修Storefront Build
介绍Introduction
店铺装修、同行数据参考、活动与营销制作，把团购页做成能成交的落地页。Storefront setup, competitor benchmarking, campaign and promo production: turning the group-buy page into one that actually converts.
抖音来客是门店在抖音上的成交入口。装修不到位、套餐结构不对，前面所有曝光都会漏在这一步。Laike is the store's point of sale on Douyin. If the storefront and the package structure are wrong, every bit of upstream exposure leaks away right here.
我们先看同行数据——同城同品类在卖什么价、什么组合、什么图，再定自己的结构，然后把活动和营销物料一起做完。We start from competitor data: what nearby stores in the same category sell, at what price, in what bundle, with what imagery. Then we set your structure and produce the campaign assets alongside it.
装修之前还有一步容易被跳过：把门店信息认领干净。地址要和地图上的一致，不一致会影响附近推荐和搜索命中；医疗、教育这类行业还要先把证照过审，证没过页面上不了架。One step gets skipped a lot before any of that: claiming the store listing properly. The address has to match the map exactly, or nearby recommendations and search hits both suffer. Regulated categories such as healthcare and education need their licences approved first, and without that the page cannot go live at all.
套餐不是把项目表照搬上去。低价引流款负责让人点进来，主推款负责赚钱，高客单款负责撑住客单价和店铺档次——三层缺一层，转化就会歪。A package list is not the treatment menu copied across. The cheap traffic driver gets people to tap, the main earner is where the money is, and the premium item holds up both the average ticket and the store's perceived tier. Drop one of the three and conversion goes crooked.
还有一件事影响结算：平台按核销 GMV 算，不是按支付 GMV 算。所以设计套餐的时候要一起想「买了会不会真的来」——一个卖得动但核销不掉的套餐，对门店是负数。One more thing shapes the economics: the platform settles on redeemed GMV, not on paid GMV. So package design has to account for whether the buyer will actually show up. A package that sells well but never gets redeemed is a net negative for the store.
- 门店认领与资质核验（地址与地图一致）Store claim and credential checks, with the address matching the map listing
- 团购品三层结构设计（引流款 / 主推款 / 高客单）Three-tier package structure: traffic driver, main earner, premium
- 店铺装修与团购页搭建Storefront setup and group-buy page build
- 同行数据参考报告Competitor data benchmark report
- 活动制作与营销物料Campaign design and promo assets
- 核销率与差评的日常盯盘Day-to-day watch on redemption rate and negative reviews
怎么做How it runs
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摸底同行Read the competition
拉同城同品类在售的套餐：价格带、组合方式、主图、评价，先弄清楚这个商圈的客人愿意为什么付钱。Pull the live packages from nearby stores in the same category: price bands, bundling, hero images, reviews. Work out what customers in this trade area actually pay for before designing anything.
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定套餐结构Set the package structure
按引流、主推、高客单三层排，每一层对应一个明确目的和一个明确的价格带。Lay the offers out in three tiers, traffic driver, main earner and premium, each with one clear purpose and one clear price band.
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装修落地Build the storefront
主图、详情、须知、有效期、适用门店逐项配好，把「买之前会犹豫的问题」在页面上答完。Configure hero image, details, terms, validity and applicable branches one by one, answering on the page every question that makes a buyer hesitate.
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上线后盯核销Watch redemption after launch
看核销率和差评关键词，卖得动但核销不掉的套餐当场改，不等月底。Track redemption rate and the words that show up in negative reviews. A package that sells but does not get redeemed gets changed on the spot, not at month end.