门店宣发Store Campaign

宣发这块我们有完整的团队和完整的模式。核心是用大量兼职去分发，代替一部分投流费用——同样的曝光，成本结构不一样。For campaigns we have both a full team and a full playbook. The core idea is a large part-time network doing distribution in place of part of the ad spend: same exposure, different cost structure.

门店侧的模式也是现成的：比如送鸡蛋，换对方发一条我们编辑好的内容。内容我们统一出，不靠对方创作。The store-side playbook is ready too: hand out a small gift in exchange for the person publishing a piece we have already written. We supply the content centrally rather than relying on them to create it.

这套的底子是用大量兼职分发代替投流预算——员工矩阵的进阶版本。团队和模式都是现成的，不用从零招人。The economics here come from replacing ad spend with a large part-time distribution network: the advanced form of the staff matrix. Team and playbook are already in place, so there is no cold start.