陈曦 · 增长与 AIChen Xi - Growth & AI
7.3

AI 视频制作AI Video Production

介绍Introduction

配合门店视频降本增效，一套素材无限分发。Cutting store video cost while raising output: one asset set, unlimited distribution.

门店视频的成本大头不是拍，是重复拍——同一个内容要给抖音、小红书、视频号各出一版，员工矩阵还要几十个不重复的版本。The real cost of store video is not shooting once, it is shooting repeatedly: the same idea needs a version for Douyin, Xiaohongshu and Shipinhao, and a staff matrix needs dozens of non-duplicate variants.

AI 视频解决的正是这一段：降本增效，无限分发。AI video addresses exactly that stretch: lower cost, higher output, unlimited distribution.

一套素材变成几十版不重复的片子，这件事人工做不划算也做不出量。AI 视频在这一段的价值不是「能出片」，是「能出得起量」。Turning one set of footage into dozens of non-repeating videos is neither economic nor achievable by hand. The value of AI video here is not that it can produce a video, it is that it can produce them at volume.

我们已经对接了主流视频模型，按需求挑通道，不押死在一家上——哪家效果好、哪家便宜，是按片子的用途选的。We are wired to the mainstream video models and pick the channel per requirement rather than committing to one. Which model looks best and which costs least is decided by what the video is for.

分发适配一起做：抖音、小红书、视频号的尺寸、时长、封面规则都不一样，出片时就按目标平台出好，不留后期返工。Distribution formats are handled in the same pass. Douyin, Xiaohongshu and Shipinhao differ on dimensions, duration and cover rules, so the output is cut for its target platform from the start and no rework is left over.

  • AI 成片与批量改版AI-generated videos and bulk variants
  • 多平台分发适配（抖音、小红书、视频号）Distribution formats for Douyin, Xiaohongshu and Shipinhao
  • 员工矩阵批量视频（版本不重复）Bulk video for a staff matrix, with no repeating versions
  • 素材入库与脚本对接Footage brought into the library and matched to scripts
  • 视频模型通道选型（按用途与成本）Model-channel selection driven by use and cost
  • 成片交付与分发清单Finished videos delivered with a distribution list

怎么做How it runs

  1. 定用途与量级Fix the use and the volume

    先确认这批片子给哪个平台、要多少版、是员工矩阵用还是主号用。量级决定用哪条通道，混着做必然浪费。Establish which platform the batch is for, how many versions are needed, and whether it serves a staff matrix or the main account. Volume decides the channel, and mixing them wastes money.

  2. 素材与脚本准备Prepare footage and script

    已有素材入库，缺的部分交给编导环节补脚本。这一步定的是片子的骨架。Existing footage goes into the library and whatever is missing goes back to scripting. This step sets the skeleton of the video.

  3. 批量成片Produce in bulk

    按脚本批量出片，同一个内容出多版不重复的变体。员工矩阵要的几十版从这里来。Generate from the script in bulk, producing non-repeating variants of the same idea. The dozens of versions a staff matrix needs come from here.

  4. 多平台适配与分发Adapt and distribute

    按各平台的尺寸、时长、封面规则分别导出，出片时就适配好，不留后期返工。Export separately against each platform's dimensions, duration and cover rules, adapting at production time so nothing has to be redone afterwards.

成功展示Showcase

一句话出片One line in, a finished video out

一句话生成的 10 秒竖屏成品，720x1280、带人声，原样放上来没有再剪。A 10-second vertical video generated from a single line: 720x1280 with voice, published exactly as it came out with no further editing.

一句话出片One line in, a finished video out

一句话生成的 10 秒竖屏成品，720x1280、带人声，原样放上来没有再剪。A 10-second vertical video generated from a single line: 720x1280 with voice, published exactly as it came out with no further editing.

一句话出片成品（10 秒）One-line video, 10 seconds

致 Boss 的一封信A letter to you

尊敬的 Boss，您好。Hello, Boss.

这是我的个人产品页，其中的板块都是我自身的技能以及资源。This is my personal product page. Every board on it is a skill or a resource that is genuinely mine.

我从大学毕业后就开始创业，截至现在已经 10 年时间了。I started my own business straight out of university — that was ten years ago.

最开始是产品经理，带领开发团队做出第一款软件（安卓系统）。三个月时间，我从销售到铺垫代理、到技术维护，几乎变成了六边形的 — 三个月总盈利 150W+。I began as a product manager, leading a dev team to ship my first piece of software (Android). In three months I went from sales to building out the reseller network to technical maintenance — close to an all-rounder. Three months, 1.5M+ RMB in total profit.

后面因为要转行业，所以在众多行业中选择了小红书，没想到这一选择就是 4.5 年的时光。Then I needed to change industries. Out of all of them I picked Xiaohongshu — and that one choice turned into four and a half years.

因为当时比较年轻，赚取的第一桶金，所以难免会年少轻狂（现实中同年操盘一个项目，半年纯利润达到 5000W，被合伙人背刺，有真实记录经验以及可考察）。I was young, it was my first real money, and I was inevitably a little reckless. That same year I ran a project that cleared 50M RMB in net profit in six months, and was stabbed in the back by my partner. There are real records, and it can be checked.

后面沉淀了两三年，回到北京，开始研究抖音流量板块以及 AI 相关。I spent the next two or three years settling, then came back to Beijing and started working on Douyin traffic and on AI.

很幸运，在我上年以及今年一直深耕 AI 赛道，所以取得了很不错的成就。I have been lucky: last year and this year I stayed deep in the AI track, and it paid off.

而且我很开心，也很庆幸 — 我在 AI 身上看到了无限。所以我在三个月时间，消耗了 3W 刀的 Token。从文本，到图片，到视频，我看到了太多。AI 是未来。并且我以前的资源圈子，可能让我达不到太高的门槛。And I am glad — genuinely glad — that what I saw in AI was something without limits. In three months I burned USD 30,000 of tokens. Text, then images, then video: I have seen too much to think otherwise. AI is the future. My old circle of resources, though, may not carry me past a high enough threshold.

我帮别人做公司梳理以及流量打造是 2K 一小时的咨询费；全域流量搭建以及小红书的自营矩阵、员工培训是 19800 的搭建费。I charge 2,000 RMB an hour to restructure a company and build its traffic; full-channel traffic build-out, an owned Xiaohongshu matrix and staff training run a 19,800 RMB setup fee.

我说这些的目的，是因为我觉得衡量人的价值不是情感，而是很现实的钱。I say this because I believe a person is not measured in sentiment. They are measured in money, plainly.

我很希望可以继续进新的圈层以及获取新的资源。I want to keep moving into new circles and reaching new resources.

所以很感谢您能看到这里。我所擅长的就是流量打造、品牌打造，以及 AI 的产品和商业逻辑。So — thank you for reading this far. What I am good at is building traffic, building brands, and the product and business logic of AI.

希望我们可以达成合作，一起拥抱 AI 和流量，一起拥抱I hope we can work together. Let us embrace AI and traffic, and embrace

未来The Future