7.1

AI 编导AI Scriptwriting

介绍Introduction

大量训练蒸馏出来的编导模型,直接出爆款文案。A scripting model built through extensive training and distillation, producing high-performing copy directly.

编导是整条内容链路的上游。文案不行,后面拍得再好、发得再多都是白费。Scripting sits upstream of the entire content chain. If the copy is weak, no amount of shooting quality or posting volume rescues it.

我们做了大量的训练和蒸馏,模型出的稿子直接能用,不是给你一堆需要重写的草稿。We have put substantial training and distillation behind this, so the model's output is usable as-is rather than a pile of drafts needing rewrites.

我们不是拿通用大模型直接写。是把已经跑出成绩的爆款稿子喂进去做训练和蒸馏,模型学到的是这个品类里真的能起量的写法。This is not a general-purpose model writing straight off the prompt. Proven hits from the category go in as training and distillation material, so what the model learns is the way copy actually performs in that category.

出来的是成稿加分镜,不是选题建议。编导拿着就能进下一环,不用先花半天把 AI 的草稿改成人话。What comes out is a finished script plus a shot list, not a list of suggestions. A director can take it straight to the next stage instead of spending half a day turning an AI draft into something a person would say.

选题库按门店或品类定制,所以同一套系统给口腔和给餐饮出的稿子不是一个味道。The topic library is tailored per store or category, so the same system writes in a noticeably different register for a dental clinic than for a restaurant.

  • 成稿文案与分镜表Finished scripts and shot lists
  • 按门店或品类定制的选题库Topic libraries tailored to store or category
  • 品类爆款结构标注与训练集Structural annotation of category hits, and the training set built from it
  • 批量出稿(同选题多版本)Batch output: many versions of the same topic
  • 数据回流与选题库迭代Performance data fed back, and the topic library iterated on it
  • 编导交接文档(拍摄可直接执行)A handover document a shoot can be run from directly

怎么做How it runs

  1. 喂爆款做训练Train on the hits

    收集这个品类已经验证过的爆款文案,标注它们起量的结构特征,做训练和蒸馏。模型学的是这个品类的语感,不是通用文风。Collect the copy that has already proven itself in the category, annotate the structural features behind its performance, then train and distil. What the model picks up is the category's own register, not a generic voice.

  2. 定选题库Build the topic library

    按门店或品类把选题拆成可复用的库:痛点类、对比类、科普类、活动类,每类给到具体角度而不是抽象方向。Break topics into a reusable library per store or category, with concrete angles rather than abstract directions.

  3. 出成稿与分镜Write to shot level

    一次出到分镜层:画面、台词、时长、镜头数全给全,编导不用二次拆解。Go all the way to shot level in one pass, with framing, lines, durations and shot count all specified, so nothing has to be broken down a second time.

  4. 回流复盘Feed the results back

    发出去的数据回流进选题库,起量的写法加权、扑街的下架,模型和选题库一起迭代。Performance from what actually got posted flows back into the library: what performed gets weighted up, what failed comes out, and model and library iterate together.

成功展示Showcase

编导后台:拆解结果The scripting backend: one deconstructed sample

一条 170 秒的视频喂进去,出来的是结构化字段加完整台词,再往下是逐镜头的起止秒、画面、台词、字幕、动作。A 170-second video goes in; out come structured fields plus the full transcript, and below that a shot-by-shot breakdown with in and out seconds, frame, line, subtitle and action.

编导脚本样例Sample director script

生成的脚本细到分镜、画面、台词、时长,编导拿着就能拍。The generated script goes down to shots, framing, lines and durations: a director can shoot straight from it.

编导后台:拆解结果The scripting backend: one deconstructed sample

一条 170 秒的视频喂进去,出来的是结构化字段加完整台词,再往下是逐镜头的起止秒、画面、台词、字幕、动作。A 170-second video goes in; out come structured fields plus the full transcript, and below that a shot-by-shot breakdown with in and out seconds, frame, line, subtitle and action.

结构化字段与完整台词
结构化字段与完整台词Structured fields and the full transcript
逐镜头拆解
逐镜头拆解Shot-by-shot breakdown

编导脚本样例Sample director script

生成的脚本细到分镜、画面、台词、时长,编导拿着就能拍。The generated script goes down to shots, framing, lines and durations: a director can shoot straight from it.

分镜表
分镜表Shot list

致 Boss 的一封信A letter to you

尊敬的 Boss,您好。Hello, Boss.

这是我的个人产品页,其中的板块都是我自身的技能以及资源。This is my personal product page. Every board on it is a skill or a resource that is genuinely mine.

我从大学毕业后就开始创业,截至现在已经 10 年时间了。I started my own business straight out of university — that was ten years ago.

最开始是产品经理,带领开发团队做出第一款软件(安卓系统)。三个月时间,我从销售到铺垫代理、到技术维护,几乎变成了六边形的 — 三个月总盈利 150W+。I began as a product manager, leading a dev team to ship my first piece of software (Android). In three months I went from sales to building out the reseller network to technical maintenance — close to an all-rounder. Three months, 1.5M+ RMB in total profit.

后面因为要转行业,所以在众多行业中选择了小红书,没想到这一选择就是 4.5 年的时光。Then I needed to change industries. Out of all of them I picked Xiaohongshu — and that one choice turned into four and a half years.

因为当时比较年轻,赚取的第一桶金,所以难免会年少轻狂(现实中同年操盘一个项目,半年纯利润达到 5000W,被合伙人背刺,有真实记录经验以及可考察)。I was young, it was my first real money, and I was inevitably a little reckless. That same year I ran a project that cleared 50M RMB in net profit in six months, and was stabbed in the back by my partner. There are real records, and it can be checked.

后面沉淀了两三年,回到北京,开始研究抖音流量板块以及 AI 相关。I spent the next two or three years settling, then came back to Beijing and started working on Douyin traffic and on AI.

很幸运,在我上年以及今年一直深耕 AI 赛道,所以取得了很不错的成就。I have been lucky: last year and this year I stayed deep in the AI track, and it paid off.

而且我很开心,也很庆幸 — 我在 AI 身上看到了无限。所以我在三个月时间,消耗了 3W 刀的 Token。从文本,到图片,到视频,我看到了太多。AI 是未来。并且我以前的资源圈子,可能让我达不到太高的门槛。And I am glad — genuinely glad — that what I saw in AI was something without limits. In three months I burned USD 30,000 of tokens. Text, then images, then video: I have seen too much to think otherwise. AI is the future. My old circle of resources, though, may not carry me past a high enough threshold.

我帮别人做公司梳理以及流量打造是 2K 一小时的咨询费;全域流量搭建以及小红书的自营矩阵、员工培训是 19800 的搭建费。I charge 2,000 RMB an hour to restructure a company and build its traffic; full-channel traffic build-out, an owned Xiaohongshu matrix and staff training run a 19,800 RMB setup fee.

我说这些的目的,是因为我觉得衡量人的价值不是情感,而是很现实的钱。I say this because I believe a person is not measured in sentiment. They are measured in money, plainly.

我很希望可以继续进新的圈层以及获取新的资源。I want to keep moving into new circles and reaching new resources.

所以很感谢您能看到这里。我所擅长的就是流量打造、品牌打造,以及 AI 的产品和商业逻辑。So — thank you for reading this far. What I am good at is building traffic, building brands, and the product and business logic of AI.

希望我们可以达成合作,一起拥抱 AI 和流量,一起拥抱I hope we can work together. Let us embrace AI and traffic, and embrace

未来The Future