7.2

AI 图片制作AI Image Production

介绍Introduction

效果图、海报图,以及任何需要生图的内容。Renderings, posters, and anything else that needs to be generated.

门店要的图从来不止一张:团购页的封面、活动海报、朋友圈物料、点评的环境图,每一处尺寸和调性都不一样。A store never needs just one image: the group-buy cover, the campaign poster, the Moments asset, the venue shot for review sites, each with its own dimensions and tone.

我们用最先进的生图技术把这些一次做完,任何需要生图的内容都能出。We cover all of it in one pass with current-generation image models: anything that needs generating, we can produce.

这些图不能靠一张改改尺寸糊弄过去。团购页封面要信息密度,朋友圈物料要一眼看懂,点评环境图要真实感——用途不同,做法就不同。One image resized four ways does not cover it. A group-buy cover needs information density, a Moments asset needs to read at a glance, a venue shot needs to look real. Different uses, different work.

我们在最好的生图模型上加了自己沉淀的参考图和提示词流程,出的是能直接上线的图,不是还得让设计师再修一轮的半成品。On top of the best available image models we have our own reference-image and prompt process, so what comes out is ready to publish rather than a half-finished file a designer still has to rework.

批量是重点。员工矩阵要几十套不重复的物料,靠设计师一张张做不现实,这条流水线就是为这个量级设计的。Volume is the point. A staff matrix needs dozens of non-repeating asset sets, which is not realistic one file at a time; this pipeline is built for that scale.

  • 效果图与场景图Renderings and scene images
  • 海报与营销物料图Posters and marketing assets
  • 品牌参考图与提示词模板Brand reference images and prompt templates
  • 多平台尺寸适配版本Versions sized for each platform
  • 员工矩阵批量配图(不重复)Bulk imagery for a staff matrix, with no repeats
  • 可直接上线的成品交付Delivered finished, ready to publish

怎么做How it runs

  1. 定用途与规格Fix the use and the spec

    先确认这批图往哪儿用——团购页、海报、朋友圈、点评环境图各有各的尺寸和信息密度。用途定了,参数才定得下来。Settle where the batch is going first. Group-buy pages, posters, Moments assets and venue shots each carry their own dimensions and information density, and the parameters only follow once the use is fixed.

  2. 建参考与提示词Build references and prompts

    按品牌调性做参考图和提示词模板,同一家店后面所有图都从这套模板出,保证风格是一条线,不是每张一个样。Produce reference images and prompt templates in the brand's register, and generate everything for that store from them, so the look holds as one line rather than drifting image to image.

  3. 批量生成与筛选Generate in bulk, then select

    一次多出几版再筛,比一次出一张反复调更快也更省。批量正是这条流水线的强项。Producing several versions at once and choosing between them is both faster and cheaper than generating one and tuning it repeatedly. Volume is where this pipeline is strongest.

  4. 落地适配Adapt for the placement

    按各平台的实际展示位裁切适配,导出即可上线的成品,不留「还得再改一轮」的尾巴。Crop and adapt to the slot each platform actually displays, and export finished files, leaving no round of rework behind.

成功展示Showcase

生图成品Generated images

四张都是直接出的成品:人物、直播场景、品牌海报、门店开业物料。Four images that came out ready to use: a portrait, a livestream scene, a brand poster and a store-opening asset.

生图成品Generated images

四张都是直接出的成品:人物、直播场景、品牌海报、门店开业物料。Four images that came out ready to use: a portrait, a livestream scene, a brand poster and a store-opening asset.

人物写实
人物写实Photoreal portrait
直播带货场景
直播带货场景Livestream selling scene
品牌海报(眼镜)
品牌海报(眼镜)Brand poster, eyewear
门店开业物料(口腔)
门店开业物料(口腔)Store-opening asset, dental

致 Boss 的一封信A letter to you

尊敬的 Boss,您好。Hello, Boss.

这是我的个人产品页,其中的板块都是我自身的技能以及资源。This is my personal product page. Every board on it is a skill or a resource that is genuinely mine.

我从大学毕业后就开始创业,截至现在已经 10 年时间了。I started my own business straight out of university — that was ten years ago.

最开始是产品经理,带领开发团队做出第一款软件(安卓系统)。三个月时间,我从销售到铺垫代理、到技术维护,几乎变成了六边形的 — 三个月总盈利 150W+。I began as a product manager, leading a dev team to ship my first piece of software (Android). In three months I went from sales to building out the reseller network to technical maintenance — close to an all-rounder. Three months, 1.5M+ RMB in total profit.

后面因为要转行业,所以在众多行业中选择了小红书,没想到这一选择就是 4.5 年的时光。Then I needed to change industries. Out of all of them I picked Xiaohongshu — and that one choice turned into four and a half years.

因为当时比较年轻,赚取的第一桶金,所以难免会年少轻狂(现实中同年操盘一个项目,半年纯利润达到 5000W,被合伙人背刺,有真实记录经验以及可考察)。I was young, it was my first real money, and I was inevitably a little reckless. That same year I ran a project that cleared 50M RMB in net profit in six months, and was stabbed in the back by my partner. There are real records, and it can be checked.

后面沉淀了两三年,回到北京,开始研究抖音流量板块以及 AI 相关。I spent the next two or three years settling, then came back to Beijing and started working on Douyin traffic and on AI.

很幸运,在我上年以及今年一直深耕 AI 赛道,所以取得了很不错的成就。I have been lucky: last year and this year I stayed deep in the AI track, and it paid off.

而且我很开心,也很庆幸 — 我在 AI 身上看到了无限。所以我在三个月时间,消耗了 3W 刀的 Token。从文本,到图片,到视频,我看到了太多。AI 是未来。并且我以前的资源圈子,可能让我达不到太高的门槛。And I am glad — genuinely glad — that what I saw in AI was something without limits. In three months I burned USD 30,000 of tokens. Text, then images, then video: I have seen too much to think otherwise. AI is the future. My old circle of resources, though, may not carry me past a high enough threshold.

我帮别人做公司梳理以及流量打造是 2K 一小时的咨询费;全域流量搭建以及小红书的自营矩阵、员工培训是 19800 的搭建费。I charge 2,000 RMB an hour to restructure a company and build its traffic; full-channel traffic build-out, an owned Xiaohongshu matrix and staff training run a 19,800 RMB setup fee.

我说这些的目的,是因为我觉得衡量人的价值不是情感,而是很现实的钱。I say this because I believe a person is not measured in sentiment. They are measured in money, plainly.

我很希望可以继续进新的圈层以及获取新的资源。I want to keep moving into new circles and reaching new resources.

所以很感谢您能看到这里。我所擅长的就是流量打造、品牌打造,以及 AI 的产品和商业逻辑。So — thank you for reading this far. What I am good at is building traffic, building brands, and the product and business logic of AI.

希望我们可以达成合作,一起拥抱 AI 和流量,一起拥抱I hope we can work together. Let us embrace AI and traffic, and embrace

未来The Future